奕虹设计对于手握式设备的人体工程学格外注重，通常我们在外观方案交付之前会对设备握把部分进行三维模拟和3D打印验证舒适性。我们一直坚信真正舒适的握把造型设计是通过不断测试验证出来的。
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
工业型产品外观创新设计与工程学的结合
工业型产品外观创新设计与工程学的结合
